ABM Playbook

DashDot [May 2023]

Now this is a special edition - and we hope you agree! 

We're all familiar now with ABM - but what about CLM - Customer Lifecycle Marketing? Agency CMO, Declan Mulkeen, explains how it is the perfect partner to Account-based Marketing. 

We're very excited to announce the launch of a new podcast - ABM under the Hood.  In this article, Jack Rawlings and Josh Weale, explain the concept behind it and what they will be exploring. 

Your customer is the car in a Formula One race. And your job is to make them win. Christian Weiss, Director of ABM, EMEA at Autodesk explains how he puts the customer at the center of their ABM strategy

To finish off with we've got two fantastic episodes of Let's talk ABM with Laura Matthews of UiPath and Heather Adams of Socure.


Click to read DashDot: A monthly dose of Account-based Everything [May 2023]


You have to speak their language in two ways. One is their real language, and the other is that you have to show them you understand them. If you approach your customers in a language they are not used to, they might not appreciate how you share content with them.

Christian Weiss

Director of ABM, EMEA

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