ABM Playbook

DashDot [September 2024]

September is here and the the final big push to end 2024 on a high! Well, we've got some amazing ABM insights to help you meet (and surpass) your objectives..
 
We've got a NEW feature: ABM Plays where we'll be breaking down and sharing the exact step-by-step process we use for each one of our ABM strategies. We kick off this month with Executive Engagement. Next up, we share the ABM Heroes story of Jamie Armstrong and his ABM success at BICS.
 
And finally, we have another ABM Laboratory feature where Josh Weale shares how to scale personalization.
 
Are you ready for ABM lift off!?  

 

Click to read DashDot: A monthly dose of Account-based Everything [September 2024]

 

ABM is not a campaign. It's a mindset. If you don't have that mindset from the leadership standpoint, it's impossible to orchestrate teams together so they move in lockstep .  

 

Trinity Nguyen

VP of Marketing
UserGems

 

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