DashDot
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Your monthly dose of Account-based Everything
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ABM under the Hood sees Jack Rawlings and Josh
Weale put on their mechanics' overalls and share
the inner workings of the ABM engine.
The podcast will explore many of the ABM themes you are familiar with -
and many more that will be new to you.
Jack and Josh will be accompanied by many of their strategicabm colleagues - experts from Content, Design, Creative, Strategy, Sales, Account Management, etc. who are working each day on our clients’ amazing Account-based Marketing campaigns.
Latest episode
Latest episode
Episode 9
Unlocking accounts with creativity
Previous episodes
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- Personalization
- Account Selection
- Alignment
Artificial Intelligence is on the rise – and it cannot be ignored! Jack Rawlings and Josh Weale team up for another episode to discuss all things AI and its impact on ABM.
In this episode, host Jack Rawlings speaks with our very own Director of Sales & Strategic Accounts, Fes Askari, about how to secure Sales and Marketing alignment with ABM.
We take a look at the top ten ABM challenges that B2B tech firms face when launching or running an ABM motion. Everything from which accounts to select to how to enable Sales to succeed. Ready to check out which is the number one challenge?
From how to set a program up for success, to proving ROI and beyond; hosts Josh Weale and Jack Rawlings look at what to expect Under the Hood of ABM.
Meet the hosts
Jack Rawlings is a seasoned Marketer with experience in both B2C and B2B worlds. In his role as a Head of ABM at strategicabm, he works with Marketing and Sales teams of leading B2B tech brands to develop impactful ABM strategies to meet their growth objectives.
Josh is a Head of ABM, leading the development of innovative strategies to help enterprise tech businesses win, grow and retain their most important accounts. With a background in journalism and several years of client-side experience, he works with Sales and Marketing teams to help them succeed.