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DashDot

Your monthly dose of Account-based Everything. Expect insights and advice on everything from strategy to execution, top tips on building industry-leading creative, and scroll-stopping content.

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Check out previous editions

DashDot May 2022

The Hardest Part of ABM series continues with a look at how to get buy-in from Leadership - crucial for any ABM strategy to succeed. PLUS Two CMOs talking ABM? Check out the conversation our very own CMO, Declan Mulkeen had with Alice de Courcy, CMO at Cognism. 

DashDot listing page - APr 2022

Is there any intent in your content strategy? We look at how intent data can help to fuel your ABM content strategy. PLUS April also sees us kick off a new series we're calling ABM Voices. We hear from Neil Berry about how he sees ABM and Deal-based Marketing working together.

FEBRUARY

What's the hardest part of ABM? we asked 11 ABM experts, working with Sales came up time and again. This month we share how to work with Sales more effectively. PLUS we take a look inside the hottest B2B topic right now: the Dark Funnel.

DashDot - February 2022

Welcome to the first edition of DashDot: your monthly dose of Account-based Everything. We're kicking off by taking a look at the year ahead with 2022 ABM predictions from industry leaders. PLUS discover why Peer-to-peer marketing is essential to ABM.