DashDot
Your monthly dose of Account-based Everything. Expect insights and advice on everything from strategy to execution, top tips on building industry-leading creative, and scroll-stopping content.
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We kick off the August edition of DashDot with a new instalment in our series looking at the Hardest Parts of ABM. This month we take a look at Execution.
How do you go to market? Direct to customers? Through partners? Or both? We talk to Florence Broderick, CMO at CARTO, on how they are using ABM to build relationships and grow revenue with their partners.

We explore Empathy Mapping and how it is the secret tool to help you BE your customer. Without empathy there can be no customer connection.
Also, Jade Bonacolta, Head of Account-Based Marketing for Media & Entertainment at Google shares her thoughts on the Metaverse and how ABM is primed for success.
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