We kick off the August edition of DashDot with a new instalment in our series looking at the Hardest Parts of ABM. This month we take a look at Execution.
How do you go to market? Direct to customers? Through partners? Or both? We talk to Florence Broderick, CMO at CARTO, on how they are using ABM to build relationships and grow revenue with their partners.
TheHardest Part of ABMseries continues with a look at how to get buy-in from Leadership - crucial for any ABM strategy to succeed. PLUS Two CMOs talking ABM? Check out the conversation our very own CMO, Declan Mulkeen had with Alice de Courcy, CMO at Cognism.
Is there anyintent in your content strategy? We look at how intent data can help to fuel your ABM content strategy. PLUS April also sees us kick off a new series we're callingABM Voices. We hear from Neil Berry about how he sees ABM and Deal-based Marketingworking together.
What's the hardest part of ABM? we asked 11 ABM experts, working with Sales came up time and again. This month we share how to work with Sales more effectively. PLUS we take a look inside the hottest B2B topic right now: the Dark Funnel.
Welcome to the first edition of DashDot: your monthly dose of Account-based Everything. We're kicking off by taking a look at the year ahead with 2022 ABM predictions from industry leaders. PLUS discover why Peer-to-peer marketing is essential to ABM.