Your monthly dose of Account-based Everything. Expect insights and advice on everything from strategy to execution, top tips on building industry-leading creative, and scroll-stopping content.
Get your dose of Account-based Everything here.
We're kicking off 2024 with an ABM bang!
How's this for a lineup - Let's start with another ABM Heroes feature with Andrew Reed of AVEVA. We've then got 12 ABM experts sharing theirpredictions for ABM in 2024. And what about another ABM foundations deep dive - this time into Account Activation?
What's inside our Christmas DashDot special? Let's start with an amazingABM Heroes story with Matt Wade of BlueBotics. And for the Christmas season, what about anABM Christmas Carol? And finally, a roundup of some of thebest ABM articles of 2023.
Wishing you all a Merry Christmas and an ABM Happy New Year!
We're coming to the end of 2023 but there's no slowing down in the world of ABM!
What's in the November issue of DashDot? Let's start with another ABM Heroes feature with Jo Robson of Acxiom. And what about another ABM foundations deep dive – this time into how to select the right accounts? Finally, we're looking under the hood of ABM at how to set objectives.
Ready for your monthly dose of Account-based Everything?
We all love a hero. Meet Terry Osborne, Marketing Director of GoodShape, who shares her ABM strategy and results. We take a look at how to apply AI to your ABM thinking, and we shine a light on how to build a winning ABM Value Proposition.
Now this is a special edition - and we hope you agree!
We're all familiar now with ABM - but what aboutCLM - Customer Lifecycle Marketing? Agency CMO, Declan Mulkeen, explains how it is the perfect partner to Account-based Marketing.
We're very excited to announce the launch of a new podcast -ABM under the Hood. In this article, Jack Rawlings and Josh Weale, explain the concept behind it and what they will be exploring.
Your customer is the car in a Formula One race. And your job is to make them win. Christian Weiss, Director of ABM, EMEA at Autodesk explainshow he puts the customer at the center of their ABM strategy.
To finish off with we've got two fantastic episodes of Let's talk ABM withLaura Matthews of UiPathandHeather Adams of Socure.
Spring is here and the seeds of ABM are sprouting!
We kick off this month’s DashDot with a look at Customer Marketing. So much effort is placed on winning new logos but customers are often (and wrongly) neglected. Jared Brickman returns with some great insight.
Continuing the theme of Customer Marketing, we talk to Keith Pranghofer of Microsoft on how ABM can help you become customer obsessed.
Who doesn’t like some good numbers? We’ve pulled together 23 statistics to support the business case for ABM.
Finally, we speak to Alex Embling, the CEO of strategicabm about the future of Account-based Marketing.
We're celebrating! 12 months of DashDot! And what an anniversary edition we have in store for you all!
We kick off with an interview with strategicabm's CEO, Alex Embling. Alex has been involved in B2B Marketing for more than 25 years. Here,he shares seven lessons from his very own ABM journeywith insights on what good ABM looks like.
Next, we speak to Lisa Sharapata. Lisa was a previous guest on Let's talk ABM when she was CMO at BoostUp.We talk about how ABM can drive powerful buyer experiences.
And to celebrate one year of DashDot, we take a trip down memory lane andlook at some of the major ABM topicswe discussed in each of the previous 12 editions.
We kick off the August edition of DashDot with a new instalment in our series looking at the Hardest Parts of ABM. This month we take a look at Execution.
How do you go to market? Direct to customers? Through partners? Or both? We talk to Florence Broderick, CMO at CARTO, on how they are using ABM to build relationships and grow revenue with their partners.
TheHardest Part of ABMseries continues with a look at how to get buy-in from Leadership - crucial for any ABM strategy to succeed. PLUS Two CMOs talking ABM? Check out the conversation our very own CMO, Declan Mulkeen had with Alice de Courcy, CMO at Cognism.
Is there anyintent in your content strategy? We look at how intent data can help to fuel your ABM content strategy. PLUS April also sees us kick off a new series we're callingABM Voices. We hear from Neil Berry about how he sees ABM and Deal-based Marketingworking together.
What's the hardest part of ABM? we asked 11 ABM experts, working with Sales came up time and again. This month we share how to work with Sales more effectively. PLUS we take a look inside the hottest B2B topic right now: the Dark Funnel.
Welcome to the first edition of DashDot: your monthly dose of Account-based Everything. We're kicking off by taking a look at the year ahead with 2022 ABM predictions from industry leaders. PLUS discover why Peer-to-peer marketing is essential to ABM.