ABM Playbook

DashDot [April 2022]

Is there any intent in your content strategy? We look at how intent data can help to fuel your ABM content strategy.

April also sees us kick off a new series we're calling ABM Voices. We hear from Neil Berry, Head of Global Account & Deal Based Marketing Centre of Excellence at Atos. He talks to us about how he sees ABM and Deal-based Marketing working together.  

Click to read DashDot: A monthly dose of Account-based Everything [April 2022]


ABM is best at putting the customer's voice into the conversation. Flipping it from what we'd like to talk to the customer about to what they want to listen to.

Guy Phillips

Head of Enterprise Marketing, EMEA

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