DashDot [April 2022]
Is there any intent in your content strategy? We look at how intent data can help to fuel your ABM content strategy.
April also sees us kick off a new series we're calling ABM Voices. We hear from Neil Berry, Head of Global Account & Deal Based Marketing Centre of Excellence at Atos. He talks to us about how he sees ABM and Deal-based Marketing working together.Click to read DashDot: A monthly dose of Account-based Everything [April 2022]
ABM is best at putting the customer's voice into the conversation. Flipping it from what we'd like to talk to the customer about to what they want to listen to.