DashDot
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Your monthly dose of Account-based Everything
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ABM under the Hood sees Jack Rawlings and Josh
Weale put on their mechanics' overalls and share
the inner workings of the ABM engine.
The podcast will explore many of the ABM themes you are familiar with -
and many more that will be new to you.
Jack and Josh will be accompanied by many of their strategicabm colleagues - experts from Content, Design, Creative, Strategy, Sales, Account Management, etc. who are working each day on our clients’ amazing Account-based Marketing campaigns.
Latest episode
Latest episode
Episode 9
Unlocking accounts with creativity
Previous episodes
Pick ABM subject
- All
- Strategy
- Creative
- Sales Enablement
- Technology
- Personalization
- Account Selection
- Alignment
Ready to dive back into objective setting for ABM? In Part 2 of this episode, Jack and Josh go back under the hood of ABM objectives, discussing indicators of success, how to secure alignment, and much more.
What is an ABM journey without a destination? In this episode, Jack and Josh kick off the discussion around setting objectives for your ABM program.
Meet the hosts
Jack Rawlings is a seasoned Marketer with experience in both B2C and B2B worlds. In his role as a Head of ABM at strategicabm, he works with Marketing and Sales teams of leading B2B tech brands to develop impactful ABM strategies to meet their growth objectives.
Josh is a Head of ABM, leading the development of innovative strategies to help enterprise tech businesses win, grow and retain their most important accounts. With a background in journalism and several years of client-side experience, he works with Sales and Marketing teams to help them succeed.