DashDot
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Your monthly dose of Account-based Everything
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ABM under the Hood sees Fes Askari and Josh
Weale put on their mechanics' overalls and share
the inner workings of the ABM engine.
The podcast will explore many of the ABM themes you are familiar with -
and many more that will be new to you.
Fes and Josh will be accompanied by many of their strategicabm colleagues - experts from Content, Design, Creative, Strategy, Sales, Account Management, etc. who are working each day on our clients’ amazing Account-based Marketing campaigns.
Latest episode
Latest episode
Do you know how to create a powerful target account list that drives ABM success? Fes Askari and Josh Weale break down the essentials of account selection—from aligning Sales and Marketing and leveraging data-driven insights to distinguishing between your total addressable market and your ideal customer profile, and continuously refining your focus for maximum impact.
Episode 12
Building a powerful target account list for ABM success
Previous episodes
Pick ABM subject
- All
- Strategy
- Creative
- Sales Enablement
- Technology
- Personalization
- Account Selection
- Alignment
In this episode, host Jack Rawlings speaks with our very own Director of Sales & Strategic Accounts, Fes Askari, about how to secure Sales and Marketing alignment with ABM.
We take a look at the top ten ABM challenges that B2B tech firms face when launching or running an ABM motion. Everything from which accounts to select to how to enable Sales to succeed. Ready to check out which is the number one challenge?
From how to set a program up for success, to proving ROI and beyond; hosts Josh Weale and Jack Rawlings look at what to expect Under the Hood of ABM.
Meet the hosts
Fes is responsible for all commercial conversations at the Agency and has an acute understanding of the B2B technology market and the challenges facing companies looking to win, grow, and retain their most important accounts. He has advised hundreds of companies on their ABM strategy and is a recognized leader in the Account-based Marketing industry.
Josh is a Head of ABM, leading the development of innovative strategies to help enterprise tech businesses win, grow and retain their most important accounts. With a background in journalism and several years of client-side experience, he works with Sales and Marketing teams to help them succeed.