ABM Playbook

DashDot [September 2023]

September is here and what an issue we have for you!

We hear from Alice Clarke and Jo Olney of Google Cloud on how ABM is the power behind their most important client relationships.

Episode 3 of ABM under the Hood looks at Sales & Marketing alignment.

And, Heather Adams of Socure shares how ABM can help you go treasure hunting


Click to read DashDot: A monthly dose of Account-based Everything [September 2023]


Always approach things as a pilot. I think with ABM, there's so much there, it can be overwhelming if you're just starting out thinking that you have to over-engineer all of these components.

Heather Adams

Senior Director of Demand & ABM



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