DashDot [September 2022]
September is here and it's time to go back to ABM school!
We kick off the September edition of DashDot with a new instalment in our series looking at the Hardest Parts of ABM. This month we take a look at Customer Intimacy.
ABM's origins are in Enterprise marketing. We talk to Richa Pande, Head of Global Marketing at HP, who shares her insight on how to build a successful Enterprise ABM strategy.Click to read DashDot: A monthly dose of Account-based Everything [September 2022]
My recommendation to anyone who's about to embark on the ABM journey is put in that prep work. It's very tedious. It's the non-glamorous, non-sexy part of ABM. Put in that work before you put your name against leading an ABM initiative.