ABM Playbook

DashDot [September 2022]

September is here and it's time to go back to ABM school

We kick off the September edition of DashDot with a new instalment in our series looking at the Hardest Parts of ABM. This month we take a look at Customer Intimacy.

ABM's origins are in Enterprise marketing. We talk to Richa Pande, Head of Global Marketing at HP, who shares her insight on how to build a successful Enterprise ABM strategy.  

Click to read DashDot: A monthly dose of Account-based Everything [September 2022]


My recommendation to anyone who's about to embark on the ABM journey is put in that prep work. It's very tedious. It's the non-glamorous, non-sexy part of ABM. Put in that work before you put your name against leading an ABM initiative.

Richa Pande

Head of Global Marketing


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