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The Hardest Part of ABM series continues with a look at how to get buy-in from Leadership - crucial for any ABM strategy to succeed.
Two CMOs talking ABM? Check out the conversation our very own CMO, Declan Mulkeen had with Alice de Courcy, CMO at Cognism.
Finally, we've got two fantastic episodes of Let's talk ABM to share with you: Akriti Gupta of Google Cloud and Corrina Owens of Gong.
In many ways, we're very similar to Sales in that we enter the stage just a little bit later. And that's why that partnership is so crucial and that alignment is crucial.
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