ABM Playbook

DashDot [March 2022]

Over the past month, we've been thinking a lot about the hardest parts of running an ABM program. We asked 11 ABM experts what they believe the hardest part of ABM is. And the most common issue raised? Working with Sales. So, this month's DashDot explores the Hardest Part of ABM, and we've put together a guide on how to solve it.

PLUS take a first look at our new Insight on the hottest topic in B2B marketing right now: the Dark Funnel; what it is, why it's important, and how to navigate it. Check out this month's edition, below.

Click to read DashDot: A monthly dose of Account-based Everything [March 2022]


Don't neglect content. Some people think that when you're starting off an  ABM strategy they need to go and buy some software. But what's the point in buying software if you don't have great content and great campaigns to push through those tools. 

Florence Broderick


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