ABM Playbook

DashDot [October 2022]

October DashDot is here and what an edition! 

We kick off this edition of DashDot and ask a question: are you COPE-ing? COPE - Create Once, Push Everywhere - could be the solution to your content marketing challenges.   

Let's talk ABM guest Akriti Gupta recently left Google Cloud to join LinkedIn. Here she shares six learnings from her time heading up the Global ABM program at Google. 

Click to read DashDot: A monthly dose of Account-based Everything [October 2022]


It's not just that ABM isn't ABM without Sales. I think ABM shouldn't exist if there's no Sales team and if you're not working closely with the Sales team.

Akriti Gupta

Director of Marketing


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