ABM Playbook

DashDot [July 2022]

This month we kick off with a look at Empathy Mapping and how it is the secret tool to help you BE your customer. Remember, without empathy there can be no customer connection. 

Last month we ran down Numbers 10 - 6 of the Top 10 ABM challenges. This month, we take a look at Numbers. 5 down to the Number 1 ABM Challenge

Click to read DashDot: A monthly dose of Account-based Everything [July 2022]


In many ways, we're very similar to Sales in that we enter the stage just a little bit later. And that's why that partnership is so crucial and that alignment is crucial.

Corrina Owens

Senior ABM Manager

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