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Your monthly dose of Account-based Everything
This month we kick off with a look at Empathy Mapping and how it is the secret tool to help you BE your customer. Remember, without empathy there can be no customer connection.
Last month we ran down Numbers 10 - 6 of the Top 10 ABM challenges. This month, we take a look at Numbers. 5 down to the Number 1 ABM Challenge.
In many ways, we're very similar to Sales in that we enter the stage just a little bit later. And that's why that partnership is so crucial and that alignment is crucial.
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