ABM Playbook

DashDot [February 2022]

In this very first edition, we take a look at the year ahead with some predictions from ABM leaders on where ABM is heading in 2022. Also, catch up on the latest episodes of Let's talk ABM, and finally some thoughts from our CMO on the rise of Peer-to-peer marketing as part of your ABM strategy.

Click to read DashDot: A monthly dose of Account-based Everything [February 2022)


My recommendation to anyone who's about to embark on the ABM journey is put in that prep work. It's very tedious. It's the non-glamorous, non-sexy part of ABM. Put in that work before you put your name against leading an ABM initiative.

Richa Pande
Global Head of ABM Campaigns

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