ABM Playbook

DashDot [February 2023]

We're celebrating! 12 months of DashDot! And what an anniversary edition we have in store for you all!

We kick off with an interview with strategicabm's CEO, Alex Embling. Alex has been involved in B2B Marketing for more than 25 years. Here, he shares seven lessons from his very own ABM journey with insights on what good ABM looks like. 

Next, we speak to Lisa Sharapata. Lisa was a previous guest on Let's talk ABM when she was CMO at BoostUp. We talk about how ABM can drive powerful buyer experiences

And to celebrate one year of DashDot, we take a trip down memory lane and look at some of the major ABM topics we discussed in each of the previous 12 editions. 

Click to read DashDot: A monthly dose of Account-based Everything [February 2023]


Technology doesn’t solve strategic issues. It only scales bad decisions.

Alex Embling


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