ABM Playbook

DashDot [July/August 2024]

Peter Drucker once said.: “We now accept the fact that learning is a lifelong process of keeping abreast of change.” 

This quote sums up Account-based Marketing perfectly. ABM is constantly evolving and we, as Marketers, must keep up with these changes. 

DashDot is our way of helping you know what is new in the world of ABM. We share a 7 must-ask questions for ABM Execution.

We argue why the ‘M’ of ABM does not stand for Marketing (or does it?), and we have a new ABM Hero in Alex Treasure of Kineo. 

What are you waiting for? 


Click to read DashDot: A monthly dose of Account-based Everything [July/August 2024]


ABM is not a campaign. It's a mindset. If you don't have that mindset from the leadership standpoint, it's impossible to orchestrate teams together so they move in lockstep .  


Trinity Nguyen

VP of Marketing


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