ABM Playbook

DashDot [August 2022]

Ready for some hot ABM topics? 

We kick off the August edition of DashDot with a new instalment in our series looking at the Hardest Parts of ABM. This month we take a look at Execution.

How do you go to market? Direct to customers? Through partners? Or both? We talk to Florence Broderick, CMO at CARTO, on how they are using ABM to build relationships and grow revenue with their partners. 

Click to read DashDot: A monthly dose of Account-based Everything [August 2022]


Demand Gen and ABM can work incredibly well together when going upmarket. For Mid-market and Enterprise accounts, ABM takes the lead, complimented by Demand Gen, with some brand awareness efforts as well.

Adam Holmgren

Head of Demand Generation, Europe


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