DashDot [August 2025]
The new rules of ABM personalization are here - and they go way beyond “Hi {First Name}.“
- Beyond the Logo reveals why mass customization kills relevance - and what to do instead.
- Personalize Where It Pays maps the shift from one-to-many to high-intent, one-to-few plays.
- Relevance is the Real Hook dives into the science of why true personalization drives trust (and results).
Because in ABM, personalization isn’t optional - it’s your edge.
Click to read DashDot: ABM Magazine [August 2025]
Don't use AI in a way that scales a poor output - use it to take quality creativity to new levels, formats and places!
Lucy Jones
Head of Content Marketing
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