This month’s DashDot is exploring how modern ABM teams are rethinking events - not as “nice-to-have” touchpoints, but as orchestrated plays that accelerate deals, expand relationships, and prove impact to the board.

We're also running a LinkedIn Live on 23 October 2025 - sign up here to watch live or get the recording.

Here’s what’s inside the October edition of DashDot: 

1. In Your Place or Mine?, we unpack the trade-offs between hosting your own events and partnering with industry platforms and how to decide which delivers the bigger impact for your ABM goals.
2. In From Roundtables to Revenue, we reveal a step-by-step blueprint for turning intimate gatherings into pipeline-driving plays, complete with cohort design and follow-up orchestration.
3. In The ROI Reality Check, we look at why CFOs push back on events - and how to win them over with metrics that show real progression, not just influence.