Your monthly dose of Account-based Everything. Expect insights and advice on everything from strategy to execution, top tips on building industry-leading creative, and scroll-stopping content.
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Now this is a special edition - and we hope you agree!
We're all familiar now with ABM - but what about CLM - Customer Lifecycle Marketing? Agency CMO, Declan Mulkeen, explains how it is the perfect partner to Account-based Marketing.
We're very excited to announce the launch of a new podcast - ABM under the Hood. In this article, Jack Rawlings and Josh Weale, explain the concept behind it and what they will be exploring.
Your customer is the car in a Formula One race. And your job is to make them win. Christian Weiss, Director of ABM, EMEA at Autodesk explains how he puts the customer at the center of their ABM strategy.
To finish off with we've got two fantastic episodes of Let's talk ABM with Laura Matthews of UiPath and Heather Adams of Socure.
Spring is here and the seeds of ABM are sprouting!
We kick off this month’s DashDot with a look at Customer Marketing. So much effort is placed on winning new logos but customers are often (and wrongly) neglected. Jared Brickman returns with some great insight.
Continuing the theme of Customer Marketing, we talk to Keith Pranghofer of Microsoft on how ABM can help you become customer obsessed.
Who doesn’t like some good numbers? We’ve pulled together 23 statistics to support the business case for ABM.
Finally, we speak to Alex Embling, the CEO of strategicabm about the future of Account-based Marketing.
We're celebrating! 12 months of DashDot! And what an anniversary edition we have in store for you all!
We kick off with an interview with strategicabm's CEO, Alex Embling. Alex has been involved in B2B Marketing for more than 25 years. Here, he shares seven lessons from his very own ABM journey with insights on what good ABM looks like.
Next, we speak to Lisa Sharapata. Lisa was a previous guest on Let's talk ABM when she was CMO at BoostUp. We talk about how ABM can drive powerful buyer experiences.
And to celebrate one year of DashDot, we take a trip down memory lane and look at some of the major ABM topics we discussed in each of the previous 12 editions.
A new year and a new edition of DashDot!
We kick off 2023 with a fantastic ABM case study. How BlueBotics, a global leader in autonomous navigation technology, built a $4.5m sales pipeline with an Account-based strategy.
Community is a major theme for 2023. We talk to Corrina Owens, Senior ABM Manager at Gong. Corrina shares eight ways you can build a community with ABM.
What do you need to be successful with your Account-based Marketing strategy in 2023? We asked 12 ABM thought leaders for their top ABM tip.
It's here! The December edition of DashDot!
We kick off with a very personal ABM story: How BlueBotics, a leader in autonomous navigation solutions, built an ABM program from scratch that delivered $4.5M+ pipeline and $1m+ in revenue.
December also saw us celebrate 50 episodes of Let's talk ABM podcast. We take a look back at 50 ABM voices.
Christmas is a time for giving. And we've got something very special to give you this month. We asked 12 ABM friends for an ABM Christmas gift.
The penultimate edition of DashDot in 2022 is here!
And what's inside?
We kick off with TikTok. It's taken the social media world by storm but what can we learn from it and apply to our B2B Marketing efforts? Mollie Nevins takes a deep dive and shares eight tips.
Let's talk ABM guest, Daniel Dong has recently moved to a new role at Twingate. Here he shares his insights on how to move from SBM marketing to Enterprise marketing.
October DashDot is here and what an edition!
We kick off this edition of DashDot and ask a question: are you COPE-ing? COPE - Create Once, Push Everywhere - could be the solution to your content marketing challenges.
Let's talk ABM guest Akriti Gupta recently left Google Cloud to join LinkedIn. Here she shares six learnings from her time heading up the Global ABM program at Google.
September is here and it's time to go back to ABM school!
We kick off the September edition of DashDot with a new installment in our series looking at the Hardest Parts of ABM. This month we take a look at Customer Intimacy.
ABM's origins are in Enterprise marketing. We talk to Richa Pande, Head of Global Marketing at HP, who shares her insight on how to build a successful Enterprise ABM strategy.
We kick off the August edition of DashDot with a new instalment in our series looking at the Hardest Parts of ABM. This month we take a look at Execution.
How do you go to market? Direct to customers? Through partners? Or both? We talk to Florence Broderick, CMO at CARTO, on how they are using ABM to build relationships and grow revenue with their partners.
We explore Empathy Mapping and how it is the secret tool to help you BE your customer. Without empathy there can be no customer connection.
Also, Jade Bonacolta, Head of Account-Based Marketing for Media & Entertainment at Google shares her thoughts on the Metaverse and how ABM is primed for success.
The Hardest Part of ABM series continues with a look at how you need a change of mindset to succeed at Account-based Marketing.
What are the Top 10 ABM challenges? We've got that answer and we run through Numbers 10 to 6 (next month will be taking a look at No. 5 down to the No. 1 challenge).
The Hardest Part of ABM series continues with a look at how to get buy-in from Leadership - crucial for any ABM strategy to succeed. PLUS Two CMOs talking ABM? Check out the conversation our very own CMO, Declan Mulkeen had with Alice de Courcy, CMO at Cognism.
Is there any intent in your content strategy? We look at how intent data can help to fuel your ABM content strategy. PLUS April also sees us kick off a new series we're calling ABM Voices. We hear from Neil Berry about how he sees ABM and Deal-based Marketing working together.
What's the hardest part of ABM? we asked 11 ABM experts, working with Sales came up time and again. This month we share how to work with Sales more effectively. PLUS we take a look inside the hottest B2B topic right now: the Dark Funnel.
Welcome to the first edition of DashDot: your monthly dose of Account-based Everything. We're kicking off by taking a look at the year ahead with 2022 ABM predictions from industry leaders. PLUS discover why Peer-to-peer marketing is essential to ABM.